As a little girl, I was a huge fan of series books before I really understood what that meant. I read every “Boxcar Children” book. We had this book ordering club, where you could order books every month, and the day those books arrived into the classroom and on my school desk, was always like Christmas.
As authors and indie publishers, as you take your career into your hand, think about how you can create your books into series. Why not sell 5 books instead of just 1? That’s how people buy series, they buy one, if they like it, they’ll buy the books to follow.
But, you need to make sure you have your series books come out in a timely fashion. Waiting too long between releases and you’ll lose your audience.
As publisher, one of the first things I would do, is to see and creatively direct how a new relationship with an author could turn their books into a series. Usually, the author would pitch me one book to start, and my brain would go into overtime (if I loved their work, and hedged a bet it would sell), on how to create a series.
Selling a series, you sell not just one book, but the entire series, and that makes good sense.
I have a friend, Winona Rasheed, founder of Sugarberry Press, she has a series of books, Broken Voices, and When Silence is Not Golden; both books are about Ella Rose, and Winona calls these books, “sister” books because they are tied together. I think this is brilliant, unique and creative.
Some of the award-winning, bestselling series I directed are between 5 books to 30 books each, in a series, and have sold thousands of copies.
I also co-wrote a book, Motherhood is not for Wimps (50,000 print copies sold), and was offered to write a column for the online entertainment magazine, The Celebrity Cafe, based on motherhood and family humor, which I did. So, out of one book, the idea (and title) was turned into a series of columns (Motherhood is not for Wimps), which I wrote for over a year, and was multi-nominated for several Blogger’s Choice Awards. Then… those columns I wrote were the basis for the bestselling book I penned, Motherhood Moments.
Then… I was honored to be included in the book, Merry Wives and Others: A History of Domestic Humor Writing, as a top domestic humorist (alongside Dave Barry and Erma Bombeck) in the United States. Wow, see how, from one book, one idea, can take you places you never dreamed or imagined?
So, keep your mind open to all the possibilities that may arrive in your in-box, or better yet, go out and grab and create your own success ring.
The bottom line of thinking about when you begin your publishing journey, is to think more widely than just one book, think series. Promote the series and you are promoting all the books in that series, and that can add up to a lot of sales.